Ancient wisdom
An old habit in a new design
Tongue cleaning is no new invention. Yet in Denmark it is still the step in oral hygiene that most people skip.
“Ancient wisdom says: clean your tongue.
Modern science says the same …”
Wisdom
Nothing new
For millions of people in Europe and Asia, tongue cleaning is nothing new. Historically, it can be traced all the way back to early Asian cultures and the Roman Empire, and in many Asian countries tongue cleaning is still as much an everyday hygiene routine as brushing your teeth.
The practice is now becoming widely accepted in our modern, hygiene-conscious culture. More and more studies support the benefits of tongue cleaning, and more and more dentists recommend it. Tongue cleaning is well on its way to becoming as common a part of oral hygiene as brushing and flossing are today.
Timeline
- Antiquity
Ayurveda
In the Indian health tradition of Ayurveda, tongue cleaning is a fixed part of the morning routine. The ancient texts describe tongue cleaners made of metals such as gold, silver and copper, and the coating on the tongue as a sign worth paying attention to.
- Through the centuries
Everyday life in Asia
Across much of Asia, tongue cleaning is still as ordinary a part of daily hygiene as brushing, handed down from generation to generation.
- The 1800s
European toilet sets
In Europe, elegant tongue cleaners of silver, ivory and tortoiseshell belonged in many toilet sets, side by side with the comb and toothbrush.
- The 1990s
OraSweet is born
In the USA, OraMedix develops a tongue cleaner in hygienic plastic with a curved, spoon-shaped head shaped for the tongue, OraSweet.
- 2005
Ren Mund comes to Denmark
Ren Mund introduces OraSweet to the Danish market with brochures, shop displays and the message of the three steps: toothbrush, floss and tongue cleaner.
- Today
Ren Mund, once again
Ren Mund is relaunching with a new website. The tongue cleaner can be bought here.
From the archive
The waves, the smile and the six colours
The original 2005 brochure set the tone: light-blue waves, a big smile and a fan of colourful tongue cleaners.
Download the original material here.